Morning Dawn Urchin

When the bite gets tough and pressured bass turn their noses up at the usual offerings, Steve gives you something they've never seen. This compact 19mm urchin-style soft bait is molded from premium TPE for a lifelike, durable body that holds up cast after cast — and triggers reaction strikes from fish that have learned to ignore conventional plastics.

Its unique forage profile doesn't imitate a single baitfish or craw. Instead, it mimics an entirely different food form, making it a deadly confidence bait on the most heavily fished lakes and rivers. The soft, supple texture and subtle, water-displacing silhouette make every presentation look alive, even at a dead stop.

Why anglers love Steve:

• Finesse-ready size. At just 19mm, it's purpose-built for the techniques that catch fish when nothing else will.
• Premium TPE construction. Soft enough for natural action, tough enough to survive multiple bass.
• Maximum versatility. Rig it on a drop shot, Ned rig, finesse jig, shaky head, or as a compact jig trailer.
• Built for pressured water. A profile bass haven't seen means more bites in high-traffic fisheries and tournament conditions.

Best techniques: Drop shot · Ned rig · Finesse jig · Shaky head · Jig trailer

Whether you're picking apart a community hole, fishing behind other boats, or scaling down during a cold front, Steve is the finesse edge that turns lookers into biters.